I thought I?d seen and read enough about staging to know that depersonalization is the key ? you want the house you?re selling to speak to almost anyone, or at least to the most predominant tastes.
That?s why one of the first things a professional stager will do, in helping you prepare a house for sale, is to take down all the family photos. Never mind how warm and lived in they make a house ? they also remind buyers that it?s your house. You want instead to seed buyers? imaginations regarding how great their lives will be when it?s their house.
Given all that, I was surprised, when recently touring a new condo for sale,? to see this photo in one of the bedrooms:
As I mentioned, the condo was new, so he certainly didn?t belong to the owners. ?They forgot to take the sample out of the frame,? commented another visitor. Maybe ? but don?t those samples usually contain info about the frame size and manufacturer? Not to mention that this kid has that classic inter-ethnic, united colors of whoziwhat look that every marketer strives to portray these days.
So this was a conscious act by the stager. I guess we?re supposed to imagine not only living in the glorious new luxury condo, but doing so with this handsome, polite, universally lovable child. (He?s wearing a tie, for heaven?s sake!)
And who knew, this may be part of a new staging trend?! HGTV?s Debra Gould, in her recent list of ?4 Silly Home Staging Ideas to Avoid,? put fake-o photos at the top of the list.? Apparently, she?s even seen cases of where the sellers put up photos of celebrities. Way to make the buyers roll their eyes. . . .
Source: http://blog.nolo.com/realestate/2011/07/24/more-weird-lessons-in-staging/
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