Big data and smart analysis have irrevocably altered the way marketers do business.? To advance your business, you need to stay informed on market trends and use your newfound knowledge to take decisive action?tweaking your current inbound marketing?
Ebooks
1.? Novelty is the key to get people to share your content.
2.? Men do more social sharing than women.
3.? Encourage people to re-tweet rather than tweet your content.? People who re-tweet are generally more tech savvy and have more followers.
4. The preferred ebook format is Kindle; pdf ranks second.
5.? Most people read ebooks on ereaders, such as Kindles and Nooks.
6.? Shockingly low numbers of people read ebooks for business.
7.? Publish ebooks in a way that is most appealing to your target audience.? Present topics according to way the way your audience thinks about them.? Be accessible.
8.? People prefer ebooks to be very short or substantially long.
9.? Focus on print presentation.? Your ebook should be visually appealing online and on paper.
10. Recommendations are the biggest predictor of reading and sharing.? Amazon suggestions are rank second.
Facebook Marketing
11.??Facebook?likes and shares spike on the weekend.? Thursday is the worst day for getting liked and shared.
12.? The best time to post your content is between 7 pm and 10 pm, when likes spike.
13.? Photos get the most likes, then statuses, videos and links in descending order.
14.? Content length should be very short or very long.? Mid-length content will not get you anywhere.
15.? Positive posts get more likes and shares.
16.? However, very negative content gets better results than neutral content.? So, have strong opinions, and back them up.
17.? Self-references within content increase likes.? So, talking about yourself, in good taste, is not a bad idea.
18.? What types of content get shared the most?? Sexual content ranks first, then positive content and educational content.
Twitter Marketing
19.? Highly followed?Twitter?users are less conversational, but they share a lot of content.? So, share plenty of quality content that speaks to your industry.
20.? Utilizing 60 to 80% links it is the sweet spot for generating retweets.
21.? Participating in conversation is not the most important factor to achieving Tweeter success, which may seem counter-intuitive.
22.? ?Please retweet,? gets four times more retweets than: ?please rt.?
23.? Retweets spike between 4 pm and 5 pm EST.
24.? On the weekend, you should practice ?competitive timing??tweeting when not a lot of users are active.
25.? 50% of Twitter users see page rankings as important indicators.
26:? A tweet?s likability depends on description, title and then URL in descending order of importance.
27. Shorter titles get shared more.
Content Marketing
28.? The reach of your?blog content?is strongly correlated to number of tweets and Facebook shares and likes.
29.? The correlation is strongest with Facebook likes.
30.? The most popular blog title words are: sports, breaking, free, music and fashion.
31.? Relate your content to what is currently hot in the media.? Learn to ?newsjack.?
32.? The worst word to brand your content with is ?giveaway.?
33.? The word ?photo? ranks high in titles of popular content; however ?photography? ranks low.? Think about your target audience and how they search for content, when choosing blog titles.
34. Over 50% of internet users read blogs more than once a day.
35.? Publishing your blog at 10 am gets the most views.? However, doing so 6 am gets the most links, since the content is available when others are creating content for 10 am.
35.? You can never over-blog, so get creative and write as much as possible.
36.? There is no relationship between blog comments and shared links, views or retweets. ?Experiment with eliminating your comment section.
37.? Most people read smaller blogs in order to get a specific perspective on a topic.
38.? Blog titles should not be dry or too technical.? Use some flair; be bold.
Email Marketing
39.? Emails with the highest open and click-through rates have subjects, which are positive.? Negative and neutral subjects rank second and third.
40.? Square brackets function better than curved ones.
41.? You should always use a first name in addressing the reader.
42.? The number of links is positively correlated to your click-through rate.
43.? After an email is received, the click-through rate declines as each day goes by.
44.? Click-through rates are much higher on the weekend, when people have more free time.
45.? Email click-rough rates also peak first thing in the morning.
46.? Email frequency does not impact click-through rates.
Conversion Rates
47.??Conversion rates?are highest with paid advertising, email marketing and social network posting.
48.? Demonstrations and consultations have the worst conversion rates.? Instead, offer value and insight with free premium content, such as whitepapers and webinars.
49.? Asking readers to fill out more form fields does not damage conversion rates.? However, you should not have many selection boxes, since they do diminish conversions.
50.? Asking website visitors to ?click here? is good practice, but stay away from ?submit buttons.?? They are outdated and hurt your bottom line.
Which of these 50 statistics and recommendations are most surprising to you?? How will you use this data to your advantage???Inbound Marketing Resources?is here to help get your business on track with an extensive and targeted inbound marketing strategy.
joe torre west virginia university michele bachmann jessica biel tim howard west virginia rob roy
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