Building your own email list is the single most important step you can take towards growing your online business. Given below are a few simple tips that can help you with your list building.
The easiest way for you to grow your list is to make it super easy for people to opt in to your list. As simple as it sounds, actively making your opt in form as simple as possible can greatly increase your sign ups. Newbie Internet marketers often make the mistake of thinking that the more information they can get from their subscribers in the beginning, the better able they will be to sell to them. That is not usually the case. The truth is that, to put someone on a subscriber list, all you need is an e-mail address; sometimes even a name is unnecessary! However, a smart marketer will always ask for at least a first name alongside the e-mail address because personalizing e-mails is always a nicer touch. That?s it. Getting the rest of the information that you want can be done after the person has opted in to your list. Remember, there is lots of time to survey your subscribers once they have opted in to your list. To avoid future questions it is a good idea to send new subscribers a link to your privacy policy when they opt in to your list. You can see that phone numbers, postal addresses and physical information is not really necessary unless you are going to send items out to the people who sign up for your list. Most of the time the only thing you will send out will be a link to something they can download or the latest issue of your newsletter so basic contact information is all you really need. When you build a squeeze page to get subscriber information for your list you need to make sure that the page has a good conversion rate. That?s true: you need to consider all of the things that will make it easier for you to turn traffic into subscribers. One of the best ways to do this is to put testimonials on your page. The main goal of these testimonials is to help your prospects feel better about giving you their information. Do not take this lightly because what matters most is the effectiveness with which your page converts visitors to subscribers. You can even do more and include audio testimonials from current subscribers which helps add to your credibility. When you look at other squeeze pages you will notice that few of them actually put forth any effort. This means that you have even more potential to attract subscribers. You need to really try to think creatively if you want to get as much as possible out of your squeeze page. Think about all of the things that will make your potential subscribers feel more comfortable. Make a list of everything that can increase the conversions on your squeeze page (graphics, stong copy, etc).
Here?s a list building tip that you won?t find elsewhere: leverage blogging for your list building. Blogging is an effective way to communicate and pass on targeted messages to your prospects and all those potential customers. It goes hand in hand with email marketing and creates a nice synergy. Make sure you have your opt-in box on each of your blog post. If you don?t want to go the paid way, then you can simply start a free blog at WordPress or Blogger.com. Another tip that involves blogs is to go and post on other blogs. You can post thoughtful comments on similar blogs within your niche and have your link in their for your squeeze page. You should also aim at commenting on others? blogs using trackbacks. In many of the cases, you?ll get your comments posted on these other blogs with a backlink to your website. This is an easy and an effective way to get targeted traffic and subscribers.
All in all, building a targeted subscriber list takes effort and time. So use the above tips to enhance your list building campaign and get the most out of it. This information was brought to you by http://vibrantviews.hubpages.com/hub/Reading-Right-with-Half-Eye-Reading-Glasses, your source for all things related on reading glasses.
Source: http://sensibleairspace.org/3-easy-list-building-tips-for-your-internet-business/
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